Category Archives: Sales / Marketing
Book Giveaway – Danny Silk’s New Release: Foundations of Honor
February 17, 2016
We’ve been asked by renowned Pastor & Author, Danny Silk, to review his new release ‘Foundations of Honor Study Guide – Building a Powerful Community.’
We’re obliged to do just that and we’ll look to post our findings and assessment as soon as we can (the book/DVD set just arrived so we’ll need some time to read, consider & write).
Not only that, but we’ll to be giving away a copy of Foundations of Honor through our website. All you have to do is complete the short web form HERE so we know who you are, and if you’re name is drawn at the end of the sweepstakes, the book/DVD suite is yours!
The Sweepstakes expire the first day of Spring – March 20th
Note: We reviewed Danny’s “Culture of Honor” last year.
What’s in Your Top Box?
November 11, 2015It’s a question I heard recently from Bill Hybels at the 2015 Global Leadership Summit. Bob Buford was asked the same question from a high powered strategic planner he hired as he was considering how to move from success to significance in the second half of his life.
I’ve asked that question of myself more than once during my 35 year career as a business owner, employee and leader.
It’s a question that each one of us needs to ask ourselves. Whether in our business, our home, our ministry, or in any role where people look to us to bring a sense of purpose to our mission.
A simple parallel may be considered as you envision an old, deeply rooted tree. The root system represents our core values, beliefs and mission. Who we are and why we exist. The trunk, our operating principles. How we do things. The branches represent the culture or behaviors that exist in our organization. The fruit – The Results. Those results ultimately reflect back to the roots; our mission and the WHY behind doing what we do.
Besides coaching and consulting with CEO’s and business owners I’ve had the privilege of owning and leading a small business that provides our guests with some of the best food you can pack in a glass jar. Now in our 19th year in operation and located in the village of Intercourse, Pennsylvania, Intercourse Canning Company (ICC) offers a seemingly countless variety of canned edibles. You’ll find pickled vegetables, jams, jellies, relishes, salsas, sauces, fruits, dressings and more on our shelves. You name it. That’s the real “fruit” of the labor of many hard working folks and originating with our Creator. The ‘what’ and ‘how’ are obvious. The WHY? Not so much. You might say, “To feed people.” I say it’s more than that. It’s to care for those, while on vacation, who are looking for a place to enjoy themselves and disconnect from the pressures of life. Yes, they purchase a specially crafted and unique food but really it’s about the experience they have when they walk through our front doors. To graze on incredible samples of a variety of goodies; to see how canning was done the old fashioned way and learn how it all started. Our team members are charged with the mission to make the experience a special and memorable one. That’s the “Why.” To create a moment that they’ll talk about and enjoy for quite some time and when chowing down on the “fruit of our labor” they smile about the respite from life during their visit.
The Sales & Marketing Professional’s Summer Reading List
June 10, 2015
There is something about summer that makes us want to compile a reading list and see it through, or in this case, read it through. Perhaps it’s because summer tends to be vacation season and what’s better than digging into an interesting book while at the beach or mountain cabin? Maybe it’s the fact that the days are longer and as long as the sun is up why not make use of it! Either way, business owners, entrepreneurs and sales/marketing pros should check off a few of these books on their summer “to read” lists in order to grow and maximize their business(s).
Salesdog.com recently released a ‘Top 10’ list of books that are sure to produce good value for people looking to cultivate better sales and better overall performance/fluidity with their business. The list is as follows in no particular order:
Life Changing Insights from the Go-Giver
December 12, 2012
Did you ever start a client meeting with how could I help you? Recently, I read a great book that was easy to read, but very impactful called: The Go-Giver.
In a fast paced business world, I find the world focused much more on receiving than giving. As I post this near Christmas time, it might be a season in which we are able to focus on giving more naturally. However, what would our lives and businesses looked liked if we focused on it much more through the entire year as we walked forward?
Today, I would like to share my review of this book with you, and encourage you to read the entire book. It is a very quick read and a memorable one. The authors also wrote two other related books that are on my list – “Go-Givers Sell More” and “It’s Not About You”. If you are desiring to grow as a leader and/or grow as a sales/marketing professional next year, I believe they would be great reads as well for you!
REWORK – Insights Part #2 – Productivity, Competitors, Evolution, and Promotion
October 31, 2011
Want insights on how to improve in the areas productivity, competition, company evolution and promotion? If you truly want to improve your business, then open your mind to new thoughts.
First, I should remind everyone that the insights shared are copyright Jason Fried & David Heinemeier Hansson, the co-authors of REWORK and the founders of 37 Signals.
This message is the second of three messages that are dedicated to sharing the best of a new book I read called REWORK.
Creating Your Own Sales and Marketing Cookbook
July 20, 2011
Do you have more sales than you can handle now? Do you have an active marketing plan in place that executes even when your business hits the slow seasons?
Like a chef who is creating a new soup, you need to consider all of the ingredients that you have combined together successfully in the past, as well as all new potential combinations that you could try as you seek to create something delightful. If you want to see your company’s sales and marketing effectiveness for the upcoming year be all that it can be, then join me in the kitchen so we can talk about the potential of creating an even more tasty soup.